Data Before You Decide.
Don’t just stick a sign in the yard. Use real data to decide if you should sell, rent, remodel, or hold.
Most Sellers Start with a Guess.
Selling a property—especially one that needs work or has been inherited—is stressful. Many owners feel pressured to list it immediately just to “see what happens.”
But listing without a plan often leads to lowball offers, long days on market, or spending money on renovations that don’t pay you back. My approach is different: We get the facts first.
One Report. Four Options.
I use a Broker Price Opinion (BPO) to quantify your options. We don’t just look at one price; we look at the financial reality of every path you could take.
We Match the Message to the Market.
You can’t sell a fixer-upper to a buyer who needs a move-in ready home, and you can’t sell a luxury home to a bargain-hunting flipper.
My analysis identifies who your most likely buyer or renter is based on the property’s current and future condition.
Why this matters:
- It helps us formulate the right marketing language.
- It sets realistic expectations for negotiations.
- It attracts the right pool of buyers (homeowners vs. investors).
- It prevents wasted time with buyers who can’t get financing.