Why this matters to you:
This section defines the subject’s true competitive set—the niche where buyers are actually
choosing between this property and its closest substitutes. By naming the submarket, quantifying pricing and
rent ranges, and tracking inventory and investor activity, you create the bridge between the
Market Area Report and the CMA/BPO value conclusions.
It supports your final opinion on price, exposure time, and the most likely buyer segment.
Define the subject’s immediate competitive niche based on price point, buyer segment,
property characteristics, and market behavior.
Submarket Pricing Overview