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Market Analysis Report (MAR) Web Form

Market Analysis Report (MAR)

Input Data for Automated PDF Generation

Subject Property Overview

Why this matters to you:

This section confirms the subject’s identity, use, occupancy, and overall condition as supported by the Property Condition Report (PCR). These details anchor the entire Market Analysis Report, ensuring that all later sections—including the market area trends, submarket definition, target buyer profile, and pricing conclusions—are interpreted in the correct physical and functional context.

Confirm the core property details and current condition as supported by the Property Condition Report (PCR).

Location & Identity

Enter the full mailing address used to identify the subject in public records, MLS, and lender documents.

Current Use, Occupancy & Condition

Select the current legal/functional use, occupancy, and overall condition rating as supported by your PCR. These responses define how the subject competes within the broader market and submarket.

Market Area Identification

Why this matters to you:

This section defines the market environment in which the subject property competes. By summarizing land use, housing stock, and recent market activity, we create the context for pricing strategy, buyer demand, and risk in the rest of the Market Analysis Report.

Use MLS data, parcel maps, assessor records, and local knowledge to complete a concise, data-driven description of the subject’s competitive market area.

Land Use Summary

Describe how land is used in the market area, including property type mix, occupancy vs. vacancy, and notable zoning patterns. Use approximate percentages based on parcel counts or visual survey.

Property Type Mix (Approx. % of Parcels)

Current total:

Occupancy

Current total:

Housing Stock Summary

Summarize the typical residential housing characteristics in the area, identify prominent special features, and compare the subject property to the prevailing housing stock.

Market Area Economic Influences

Why this matters to you:

Local economic conditions drive buyer demand, rent levels, and price stability. By understanding the employment base, major employers, and affordability pressures, we can better gauge the strength, resilience, and risk profile of the subject’s market area.

Use census data, labor statistics, and local market knowledge to summarize the economic forces shaping the subject’s market area.

Workforce, Income & Affordability

Employment Conditions

Dominant Employers & Business Districts

Economic Development, Risk & Resilience

Marketability Factors

Why this matters to you:

This section documents the strengths and weaknesses that directly affect how quickly the property is likely to sell or lease and at what price point. These marketability factors help explain any premium or discount in the final BPO value, connect to the Target Buyer Profile, and support your strategy for repairs, staging, pricing, and marketing time expectations.

Identify the current physical, locational, and economic influences that affect the subject’s ability to attract buyers or tenants within the market area.

Positive Marketability Influences

Include any features or nearby amenities that increase buyer interest, enhance stability, or support higher market acceptance.

Negative Marketability Influences

Identify any adverse physical, locational, or environmental elements that may reduce buyer interest, lengthen marketing time, or place downward pressure on value.

Marketability Summary & Value Impact

Provide a concise narrative that ties together the positive and negative influences, land use and occupancy mix, and recent market trends. This summary should explain how the subject’s overall marketability is expected to impact its pricing, marketing time, and buyer pool.

Market Area Sales Activity

Why this matters to you:

This section captures the broad market context for sales. By tracking total volume, price ranges, median prices, and marketing times for the entire market area, we establish a baseline to compare against the specific Submarket later in the report. This helps identify if the general market is heating up or cooling down.

Enter the sales and listing statistics for the overall market area defined in the previous section.

Sold Listing Activity

Active Listing Activity

Market Area Distressed Sales Activity

Why this matters to you:

This section identifies financial stress in the market. A high volume of distressed listings (foreclosures, short sales) can drag down property values and indicate increased risk. Understanding this helps justify whether we should use distressed sales as comparables or exclude them to find “fair market value.”

Report on the presence and impact of distressed inventory (REO, short sales, etc.) within the market area.

Distressed Listing Activity

Rental Market Analysis

Why this matters to you:

Rental data provides critical support for value, especially for investment properties or in areas with high tenant occupancy. Analyzing rents, vacancies, and trends helps determine the income potential of the subject property and supports the Income Approach to value if applicable.

Analyze the local rental market conditions to support income-based value conclusions or investor demand.

Rental Market Data

Rented Listing Activity

Active Rental Listing Activity

Submarket Definition (Subject’s Competitive Set)

Why this matters to you:

This section defines the subject’s true competitive set—the niche where buyers are actually choosing between this property and its closest substitutes. By naming the submarket, quantifying pricing and rent ranges, and tracking inventory and investor activity, you create the bridge between the Market Area Report and the CMA/BPO value conclusions. It supports your final opinion on price, exposure time, and the most likely buyer segment.

Define the subject’s immediate competitive niche based on price point, buyer segment, property characteristics, and market behavior.

Submarket Pricing Overview

Submarket Sales Activity

Why this matters to you:

This section drills down into the specific Submarket defined earlier. By analyzing sales volume, pricing, and marketing times specifically for this competitive set, we can determine the most probable selling price and exposure time for the subject property with greater precision than broad market data allows.

Enter the sales and listing statistics for the specific submarket (competitive set) defined in the previous section.

Sold Listing Activity

Active Listing Activity

Submarket Distressed Activity

Why this matters to you:

Distressed activity specifically within this submarket can signal localized issues or opportunities. While the broader market might be healthy, a high concentration of distressed sales in this specific niche could indicate oversupply, financing difficulties for this buyer type, or specific neighborhood decline.

Report on the presence and impact of distressed inventory (REO, short sales, etc.) within the specific submarket.

Distressed Listing Activity

Submarket Rental Activity

Why this matters to you:

Rental data provides critical support for value, especially for investment properties or in areas with high tenant occupancy. Analyzing rents, vacancies, and trends helps determine the income potential of the subject property and supports the Income Approach to value if applicable.

Analyze the local rental market conditions to support income-based value conclusions or investor demand.

Rental Market Analysis Scope

Submarket Rental Market Data

Rented Listing Activity

Active Rental Listing Activity

Pricing Segmentation

Why this matters to you:

Market value is not just a single number; it falls within a range defined by condition. By establishing the pricing brackets for “Low” (fixer-upper), “Average” (livable but dated), and “High” (fully renovated), we can clearly place the subject property on this spectrum. This justifies whether your final value opinion should be at the top, middle, or bottom of the market range.

Define the low, average, and high value ranges for both Sales and Rentals within the submarket.

Sales Price Brackets

Low Price Range (Damaged – Poor Condition)

Average Price Range (Fair – Average Condition)

High Price Range (Good – Excellent Condition)

Rental Market Bracket Scope

Rental Price Brackets

Average Rental Range (Fair – Average Condition)

High Rental Range (Good – Excellent Condition)

Submarket Narrative Summary

Why this matters to you:

This narrative is the executive summary of your submarket analysis. It integrates sales volume, distress levels, rental data, and segmentation into a cohesive story. This is where you explain the risk and opportunity context that justifies your final value conclusion.

Provide an integrated summary of the specific submarket dynamics impacting the subject property.

Target Buyer Profile

Why this matters to you:

This section translates the market data and property condition into a clear picture of who is most likely to buy this property and how they will finance it. It connects the Submarket Definition and Affordability Analysis to a practical buyer profile, supporting decisions about list price, marketing strategy, renovation scope, and expected time on market for both owner-occupant buyers and investors.

Identify the most likely buyer segment based on the subject’s location, condition, affordability, and overall position within the market.